Communications is 90-10

Communications is 90-10

Did you know there’s something more important about communications than communications?

When we’re trying to lead an initiative, we need lots and lots of communications…reminders, momentum builders, success stories. Communications should be dripping from the walls of our organization.

But all the king’s emails and all the king’s videos…they mean nothing if our actions don’t ADD to what we’re saying. And if our actions are out of line with what we’re saying, game over. Turns out, it takes intentional ACTION on our part to lead any initiative.

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