As a leader it is important to understand that change is a decision.
Ever tried to explain to people the REASON for a change and then assumed that was enough to get them to do the change? It usually doesn’t work that way. You see, change is actually a decision…people have to WANT to change…they have to decide to change.
When it comes to decision making, neuroscience has discovered that we need both reason AND emotion to make ANY decision. Reason AND emotion. We WANT to appeal to reason.
Appealing to emotion…we have to add this skill to our leadership toolkit. Because change is a decision.
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