An expert in website design once said: “It’s easy to be hard. And it’s hard to be easy.”

Meaning: It’s easy to build a website, but that website’s probably gonna be hard to use. It’s hard to build a website that’s easy to use. It’s easy to be hard. It’s hard to be easy.

When we’re leading an initiative and we want it to be real and lasting…we can’t take shortcuts. We work hard to make the change easier.

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