There’s a reason two-thirds of organizational change initiatives are unsuccessful and an estimated $2 trillion is wasted on change each year: change efforts are largely one-dimensional. Now, Change (the) Management brings a second dimension to the conversation.
In addition to setting rational goals, leaders also must become deeply involved in the change process—not out-sourcing it to others. They must pull their people through the change, reaching them on an emotional level rather than pushing change on their people transaction.
Using both science and well-told stories that illustrate the need for this fundamentally new way of thinking, this book finally speaks straight to leaders to help them re-think how to manage change…and even how to lead every day. Instead of drawing on the work of outside observers, Change (the) Management draws on the author’s decades of experience in-seat as a change champion and senior executive at well-known companies as well as decades of research on the subject of organizational change.
Change (the) Management is now a textbook–required reading for MBA candidates–and it’s a must-read for anyone leading change.