Our values help us support our leadership efforts. Take the healthcare company CVS. One of their key values is about being there for “every meaningful moment of health.” So, how can they sell cigarettes in their drug stores? The answer is, they don’t. Anymore. They used to sell a billion dollars a year, but it wasn’t true to this value.

So imagine the next time CVS needs to make a change and leaders can show it fulfills a value. You think anyone questions their sincerity?

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