Cognitive dissonance

Cognitive Dissonance

Every day, millions of people AVOID one news source or another. It’s not just that we disagree with the news source, but listening to what they have to say…it’s head hurting…it’s body hurting actually.

This feeling…it’s called cognitive dissonance. When a value of ours or a belief we hold dear…when it’s challenged…we get very uncomfortable.

What’s the value, the belief everyone holds dear at work? It’s called “the way we’ve always done it.” Don’t mess with the way we’ve always done it.

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