“This is important!” This is exactly what do we say when we have something important to tell someone.

But you know what makes something really important to people: When we “DO” this is important.

I once knew a very busy CIO who was trying to lead a change to a new technology. She said it was important. Then she DID it was important. She took train-the-trainer lessons and became a trainer. When people saw that she was DOING “this is important,” they knew, they internalized that THIS…IS…IMPORTANT.

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